Please see below for our advertising
material requirements and further detail on submisson of advertising
information. Please note in general:
materials
to be supplied by the advertiser in the required format we reserve
the right to reject your advertising material if it has been
poorly executed banners and
buttons are dependent on availability in existing schedules
Tour and Tour Company listings
Quality considerations
In order to protect the
quality of the website and the image of you, the advertiser,
we recommend strongly that you get your copy professionally
written and checked.
Copy and photographs
All information
to be submitted in our starter
pack document and emailed
to info@findtours.co.za
Advertiser
approval
The advertiser
will have the opportunity to see/sign off the information
in its final form before it is put on the website.
Changes to
information
Advertisers
will be emailed on a regular basis with reminders to update
their information. These updates will not be charged for.
Banner and Button advertising
Home Page top
banner
Home Page bottom banner
Submitted
in jpeg or gif image format at size 500x70 pixels. Maximum
size 17Kb. Animations in gif or Flash format are fine.
Right column button (main
site)
Right column button (regional)
Submitted in jpeg or gif
image format at size 110x110 pixels. Maximum size 10Kb. Animations
in gif or Flash format are fine.
Home Page Featured Tour
Home Page featured
tour
The featured
tour must be an existing tour on the website. We will write
the short teaser and provide the image unless the advertiser
wants to do this. The teaser will link straight to the Tour
Details page on the website.
Content Guidelines
for submitting tour informationr
The quality and quantity
of information you provide when you list your tours with us
can
make a HUGE DIFFERENCE to the number of queries and booking
you receive for your tours. Remember initial impressions count
for
a lot and there are many options on the market for travelers
at any given moment.
Here are a few guidelines to help you with compiling tour information:
Try have your copy professionally
written and spell-checked - selling online is about persuasion
and professional copywriters can assist you in crafting descriptions
that encourage potential clients to make contact
Emphasise the unique selling point of the tour. This may
be a particular location, the variety of attractions it covers,
the price
or the uniqueness of the experience or location.
Use emotive language (but don't overdo it). Going on vacation
is about fulfilling your dreams, whether its a need for tranquility,
adventure, excitement or new experiences, potential clients
need a taste of what they are looking for.
Keep your descriptions short and to the point but give
enough information to generate the desire to make contact
with your company
Use relevant key words in your descriptions so
that search engines can find your Tour Pages when people
search with these words. These include the most popular locations
and attractions included
in your
tour, the length of the tour and departure and arrival points.
Always include the cost of the tour if possible - even
if you specify this needs to be confirmed with the enquiry
Photographs - send the best pictures you can get - not
only of attractions but also include photographs of people
on the tour, the tour guides and/or owners for that personal
touch!
materials
to be supplied by the advertiser in the required format
Freestate 
